Job Summary <\/p>\n
The National Marketing Manager \u2013 Suriname will lead the development and execution of integrated consumer and trade marketing strategies to drive brand growth, increase product consumption, and enhance loyalty among consumers and trade partners. This role is instrumental in creating marketing plans that resonate locally by leveraging insights into consumer behaviors and trade dynamics. <\/p>\n
By aligning consumer-facing campaigns with trade initiatives, the National Marketing Manager ensures seamless execution of brand strategies across all channels, strengthening the company\u2019s market presence and fostering long-term partnerships with trade stakeholders. <\/p>\n
Key Responsibilities <\/p>\n
Consumer Marketing: <\/p>\n
\u2022 Develop and execute consumer-focused marketing plans informed by local insights, demographics, and psychographics.
\n\u2022 Ideate and implement impactful beverage initiatives and consumer activations at both national and community levels.
\n\u2022 Collaborate with category managers and social media teams to design brand campaigns that meet global brand standards while addressing local market needs.
\n\u2022 Manage the execution of product launches, seasonal promotions, and community events to enhance consumer engagement. <\/p>\n
Trade Marketing: <\/p>\n
\u2022 Develop and implement account-level plans focusing on merchandising, promotions, and space allocation in retail outlets to achieve , \u2018LOS\u2019, and brand objectives.
\n\u2022 Work closely with trade partners to execute promotional activities and ensure optimal product placement and visibility in stores.
\n\u2022 Analyze trade marketing performance to optimize resource allocation and improve ROI on trade-focused initiatives.
\n\u2022 Manage budgets and resources for trade programs, ensuring alignment with overall marketing objectives. <\/p>\n
Integration of Consumer and Trade Strategies: <\/p>\n
\u2022 Act as a bridge between consumer marketing and trade teams, ensuring a unified approach across all marketing touchpoints.
\n\u2022 Align trade promotions with consumer campaigns to drive brand awareness, trial, and loyalty.
\n\u2022 Monitor and report the performance of marketing activities to refine strategies and improve outcomes. <\/p>\n
Collaboration and Communication: <\/p>\n
\u2022 Communicate regional and global brand goals effectively to local teams and stakeholders.
\n\u2022 Liaise with store managers and trade partners to align marketing plans with business needs and market demands.
\n\u2022 Provide regular updates to the regional marketing team on local market trends, opportunities, and challenges. <\/p>\n
Required Knowledge and Skills <\/p>\n
\u2022 Deep understanding of consumer behavior, market dynamics, and trade marketing principles.
\n\u2022 Strong analytical skills to evaluate campaign effectiveness and market trends.
\n\u2022 Excellent communication and interpersonal skills for collaboration with diverse teams and stakeholders.
\n\u2022 Ability to develop and manage budgets effectively while ensuring cost efficiency.
\n\u2022 Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and CRM systems. <\/p>\n
Qualifications and Experience <\/p>\n
\u2022 Bachelor\u2019s Degree in Marketing, Business Administration, or a related field.
\n\u2022 Minimum 5 years of experience in a similar role, with a proven track record in both consumer and trade marketing.
\n\u2022 Experience in FMCG or the beverage industry is an asset.
\n\u2022 Management training or additional certifications in marketing would be an advantage.<\/p>\n","protected":false},"featured_media":38095,"template":"","meta":{"_acf_changed":false},"job-category":[484],"job-location":[546],"job-type":[460],"class_list":["post-38094","job","type-job","status-publish","has-post-thumbnail","hentry","job-category-marketing","job-location-paramaribo","job-type-permanent"],"acf":{"positionid":"201019","company":"","salary":"","salary_max":"","apply":"https:\/\/evecaribbean.com\/sr\/apply\/?JOBSHARERXH33MXPWXG7QOURMDD5COUXOF5WWP3KIMV36QP5RH63R2I7PH7DDSQWIUNEZOPJS5C7MCXUPLCDXQRULX6YQRJS5DH5DKT37HYITVQRTGLPUF4SMEIV3EU7FT76ZR2YPPLEBB5Q&src="},"_links":{"self":[{"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/job\/38094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/types\/job"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/media\/38095"}],"wp:attachment":[{"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/media?parent=38094"}],"wp:term":[{"taxonomy":"job-category","embeddable":true,"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/job-category?post=38094"},{"taxonomy":"job-location","embeddable":true,"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/job-location?post=38094"},{"taxonomy":"job-type","embeddable":true,"href":"https:\/\/evecaribbean.com\/sr\/wp-json\/wp\/v2\/job-type?post=38094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}