National Marketing Manager

Job Summary

The National Marketing Manager – Suriname will lead the development and execution of integrated consumer and trade marketing strategies to drive brand growth, increase product consumption, and enhance loyalty among consumers and trade partners. This role is instrumental in creating marketing plans that resonate locally by leveraging insights into consumer behaviors and trade dynamics.

By aligning consumer-facing campaigns with trade initiatives, the National Marketing Manager ensures seamless execution of brand strategies across all channels, strengthening the company’s market presence and fostering long-term partnerships with trade stakeholders.

Key Responsibilities

Consumer Marketing:

• Develop and execute consumer-focused marketing plans informed by local insights, demographics, and psychographics.
• Ideate and implement impactful beverage initiatives and consumer activations at both national and community levels.
• Collaborate with category managers and social media teams to design brand campaigns that meet global brand standards while addressing local market needs.
• Manage the execution of product launches, seasonal promotions, and community events to enhance consumer engagement.

Trade Marketing:

• Develop and implement account-level plans focusing on merchandising, promotions, and space allocation in retail outlets to achieve , ‘LOS’, and brand objectives.
• Work closely with trade partners to execute promotional activities and ensure optimal product placement and visibility in stores.
• Analyze trade marketing performance to optimize resource allocation and improve ROI on trade-focused initiatives.
• Manage budgets and resources for trade programs, ensuring alignment with overall marketing objectives.

Integration of Consumer and Trade Strategies:

• Act as a bridge between consumer marketing and trade teams, ensuring a unified approach across all marketing touchpoints.
• Align trade promotions with consumer campaigns to drive brand awareness, trial, and loyalty.
• Monitor and report the performance of marketing activities to refine strategies and improve outcomes.

Collaboration and Communication:

• Communicate regional and global brand goals effectively to local teams and stakeholders.
• Liaise with store managers and trade partners to align marketing plans with business needs and market demands.
• Provide regular updates to the regional marketing team on local market trends, opportunities, and challenges.

Required Knowledge and Skills

• Deep understanding of consumer behavior, market dynamics, and trade marketing principles.
• Strong analytical skills to evaluate campaign effectiveness and market trends.
• Excellent communication and interpersonal skills for collaboration with diverse teams and stakeholders.
• Ability to develop and manage budgets effectively while ensuring cost efficiency.
• Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and CRM systems.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in a similar role, with a proven track record in both consumer and trade marketing.
• Experience in FMCG or the beverage industry is an asset.
• Management training or additional certifications in marketing would be an advantage.