Marketing Officer

Job Title: Marketing Officer

Company: Printing and Advertising Company
Location: Guyana
Reports To: Managing Director / Marketing Manager

Job Summary

The Marketing Officer will be responsible for promoting the company’s printing and advertising services, increasing brand visibility, and supporting sales growth. The role involves planning and executing marketing activities, managing client relationships, and assisting with campaigns across both traditional and digital platforms.

Key Responsibilities

• Promote the company’s printing and advertising services to new and existing clients
• Assist in planning and executing marketing and advertising campaigns
• Create basic marketing content for social media, flyers, promotions, and advertisements
• Manage and update social media pages and online presence
• Conduct market research to identify customer needs and business opportunities
• Support sales efforts by preparing proposals, quotations, and presentations
• Maintain good relationships with clients and handle customer inquiries
• Coordinate with designers, printers, and production staff as needed
• Track marketing activities and prepare simple performance reports

Qualifications and Experience

• Diploma or Degree in Marketing, Business, Communications, or a related field
• At least 1–2 years’ experience in marketing or sales (printing or advertising experience is an asset)
• Knowledge of digital marketing and social media platforms
• Good communication and interpersonal skills
• Ability to work independently and as part of a team
• Basic computer skills (Microsoft Office, email, social media tools)

Personal Attributes

• Creative and self-motivated
• Organized and detail-oriented
• Customer-focused with a positive attitude
• Willing to learn and adapt in a fast-paced environment